{"product_id":"pure-lamellar-eternity-mask-copy","title":"PURE Lamellar Eternity Leave-In Treatment","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-202\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-24\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-message-id=\"cf6f90ee-fb46-4ba8-815d-49be4827c484\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLamellar smoothing with leave‑in fibre refinement\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis leave‑in treatment works to \u003cstrong\u003esmooth and refine the hair fibre\u003c\/strong\u003e while delivering lightweight, continuous conditioning and control. Using \u003cstrong\u003elamellar technology\u003c\/strong\u003e, it helps improve fibre alignment and reduce surface roughness, enhancing shine and manageability without weighing the hair down. Ideal for \u003cstrong\u003efrizz‑prone or uneven hair\u003c\/strong\u003e, it supports a polished, controlled finish with natural movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey \u003c\/span\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances \u003cstrong\u003esmoothness and fibre alignment\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan\u003eImproves \u003cstrong\u003eshine\u003c\/strong\u003e and light reflection\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps reduce \u003cstrong\u003efrizz\u003c\/strong\u003e and surface roughness \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan\u003eProvides \u003cstrong\u003elightweight, leave‑in conditioning\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan\u003eSupports \u003cstrong\u003emanageability and styling control\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e, especially frizz‑prone or uneven hair \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Pure Organic Certified Complex","offers":[{"title":"10ml","offer_id":49140528808074,"sku":"PUR01-130","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"50ml","offer_id":49140528840842,"sku":"PUR01-129","price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/5532\/1994\/files\/PUR01-130.webp?v=1778113557","url":"https:\/\/novaonline.com.au\/products\/pure-lamellar-eternity-mask-copy","provider":"novaonline.com.au","version":"1.0","type":"link"}