{"product_id":"paul-mitchell-flexible-hold-hot-off-the-press-heat-protectant-300ml-pv1","title":"Paul Mitchell Flexible Hold Hot Off The Press Heat Protectant (Pv1)","description":"\u003cp data-end=\"335\" data-start=\"0\"\u003e\u003cstrong data-end=\"48\" data-start=\"0\"\u003eLightweight protection with flexible control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"335\" data-start=\"0\"\u003eA heat protectant spray that helps shield hair from thermal styling up to high temperatures while supporting style control and shine. The flexible-hold formula conditions and smooths the hair surface without heaviness, helping maintain softness and manageability through heat styling.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"374\" data-start=\"339\"\u003eHelps protect against heat damage\u003c\/li\u003e\n\u003cli data-end=\"410\" data-start=\"377\"\u003eProvides flexible style control\u003c\/li\u003e\n\u003cli data-end=\"450\" data-start=\"413\"\u003eConditions and smooths hair surface\u003c\/li\u003e\n\u003cli data-end=\"484\" data-start=\"453\"\u003eLightweight, non-heavy finish\u003c\/li\u003e\n\u003cli data-end=\"539\" data-start=\"487\"\u003eSuitable for use before blow-drying and heat styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eSpray onto dry hair before using a flat iron or curling iron. Apply again to lock in the look.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"300ml","offer_id":47849926230154,"sku":"PAU03-048-V1","price":39.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/5532\/1994\/files\/PAU03-048-V1.webp?v=1773997526","url":"https:\/\/novaonline.com.au\/products\/paul-mitchell-flexible-hold-hot-off-the-press-heat-protectant-300ml-pv1","provider":"novaonline.com.au","version":"1.0","type":"link"}