{"product_id":"k18-damage-shield-ph-protective-shampoo-copy","title":"K18 Triplebright Oxidation Defense Purple Shampoo 125ml","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003ch3\u003eBrighten, Tone \u0026amp; Defend Against Brassiness\u003c\/h3\u003e\n\u003cp\u003eKeep blonde, silver and highlighted hair looking brighter for longer with \u003cstrong\u003eK18 TripleBright Oxidation Defense Purple Shampoo\u003c\/strong\u003e. This advanced toning shampoo is formulated to help neutralise unwanted yellow and brassy tones while defending against oxidation caused by metals, minerals and everyday environmental aggressors.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eK18PEPTIDE™ technology\u003c\/strong\u003e, along with violet pigments and oxidation-defense ingredients, it helps maintain cooler-looking colour while supporting hair strength and overall hair health. The gentle cleansing formula removes buildup, pollutants and impurities without stripping moisture or compromising colour vibrancy, making it an ideal addition to your blonde maintenance routine.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps neutralise yellow and brassy tones in blonde, grey and silver hair\u003c\/li\u003e\n\u003cli\u003eDefends against oxidation caused by metals, minerals and environmental stressors\u003c\/li\u003e\n\u003cli\u003ePowered by K18PEPTIDE™ technology to help support stronger-feeling hair\u003c\/li\u003e\n\u003cli\u003eGently removes buildup, pollutants and impurities\u003c\/li\u003e\n\u003cli\u003eHelps maintain brighter, cooler-looking blonde tones between salon visits\u003c\/li\u003e\n\u003cli\u003eCleanses without leaving hair feeling dry or over-processed\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated, highlighted and chemically processed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cp\u003eApply to wet hair and massage into a rich lather from roots to ends. Leave on for 1 to 3 minutes, depending on your desired level of toning, then rinse thoroughly.\u003c\/p\u003e\n\u003ch4\u003eIdeal For\u003c\/h4\u003e\n\u003cp\u003e Blonde, highlighted, grey or silver hair looking to minimise brassiness, maintain colour clarity and protect against oxidation-related dullness.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"K18","offers":[{"title":"125ml","offer_id":50286561362058,"sku":"K1800-016","price":59.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/5532\/1994\/files\/K1800-016.webp?v=1790299262","url":"https:\/\/novaonline.com.au\/products\/k18-damage-shield-ph-protective-shampoo-copy","provider":"novaonline.com.au","version":"1.0","type":"link"}