{"product_id":"alter-ego-italy-stylego-elastic-shape-paste-100ml","title":"Alter Ego Italy StyleGo Elastic Shape Paste 100ml","description":"\u003cp data-end=\"41\" data-start=\"0\"\u003e\u003cstrong data-end=\"41\" data-start=\"0\"\u003eFlexible Texture with Elastic Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"425\" data-start=\"43\"\u003eA pliable styling paste formulated to deliver adaptable hold with natural movement and definition. This elastic texturising formula enhances separation and shape while allowing the hair to be reshaped throughout the day, making it ideal for modern, lived-in finishes. It provides medium control with a soft sheen, supporting structured styling without stiffness or visible build-up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"621\" data-start=\"427\"\u003eMedium, flexible hold with elastic control\u003c\/li\u003e\n\u003cli data-end=\"621\" data-start=\"427\"\u003eEnhances separation and texture definition\u003c\/li\u003e\n\u003cli data-end=\"621\" data-start=\"427\"\u003eAllows reshaping and restyling\u003c\/li\u003e\n\u003cli data-end=\"621\" data-start=\"427\"\u003eSoft natural sheen finish\u003c\/li\u003e\n\u003cli data-end=\"621\" data-start=\"427\"\u003eNon-stiff formula without residue\u003c\/li\u003e\n\u003cli data-end=\"621\" data-start=\"427\"\u003eShine 3\/4, Volume 1\/4, Hold 2\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWork product between hands and apply to damp or dry hair. \u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":47841606533258,"sku":"ALT03-189","price":38.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/5532\/1994\/files\/ALT03-189.webp?v=1773808840","url":"https:\/\/novaonline.com.au\/products\/alter-ego-italy-stylego-elastic-shape-paste-100ml","provider":"novaonline.com.au","version":"1.0","type":"link"}