{"product_id":"alter-ego-italy-scalpego-densifying-shampoo","title":"Alter Ego Italy ScalpEgo Densifying Shampoo","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eDensifying Cleanse for Fuller, Stronger-Looking Hair\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGently cleanses while supporting fine, fragile, and thinning-looking hair. Designed to promote the appearance of greater density and vitality, it helps maintain a balanced scalp environment while leaving hair refreshed, lightweight, and fuller-looking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps promote fuller, denser-looking hair\u003c\/li\u003e\n\u003cli\u003eIdeal for fine, fragile, or thinning-looking hair\u003c\/li\u003e\n\u003cli\u003eGently cleanses the scalp and hair\u003c\/li\u003e\n\u003cli\u003eSupports stronger, more resilient-looking strands\u003c\/li\u003e\n\u003cli\u003eHelps maintain a balanced scalp environment\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling refreshed and lightweight\u003c\/li\u003e\n\u003cli\u003eIdeal for use with ScalpEgo Densifying Lotion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply to wet hair and scalp and massage gently into a lather. Rinse thoroughly and repeat if required. Follow with the appropriate ScalpEgo densifying treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"300ml","offer_id":50005034205322,"sku":"ALT00-404","price":29.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/5532\/1994\/files\/ALT00-404.webp?v=1786664486","url":"https:\/\/novaonline.com.au\/products\/alter-ego-italy-scalpego-densifying-shampoo","provider":"novaonline.com.au","version":"1.0","type":"link"}