{"product_id":"alter-ego-italy-curego-curly-shampoo-copy","title":"Alter Ego Italy Curego Curly Mask","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-end=\"186\" data-start=\"130\"\u003e\u003cstrong data-end=\"186\" data-start=\"130\"\u003eRich conditioning mask for defined, frizz-free curls\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"521\" data-start=\"188\"\u003eThis professional curl-enhancing mask is formulated to deeply nourish and hydrate textured hair while helping to define natural curl formation and control frizz. With a rich, creamy texture, it supports softness, elasticity, and resilience in wavy to curly hair, leaving curls more manageable, bouncy, and balanced without heaviness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"576\" data-start=\"525\"\u003eIntensely nourishes and moisturises textured hair\u003c\/li\u003e\n\u003cli data-end=\"618\" data-start=\"579\"\u003eHelps enhance natural curl definition\u003c\/li\u003e\n\u003cli data-end=\"666\" data-start=\"621\"\u003eControls frizz and improves curl resilience\u003c\/li\u003e\n\u003cli data-end=\"719\" data-start=\"669\"\u003ePromotes softness, elasticity, and manageability\u003c\/li\u003e\n\u003cli data-end=\"770\" data-start=\"722\"\u003eSuitable for wavy, curly, and coily hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"300ml","offer_id":47870169022602,"sku":"ALT01-324","price":32.95,"currency_code":"AUD","in_stock":true},{"title":"950ml","offer_id":47870169055370,"sku":"ALT01-323","price":65.49,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/5532\/1994\/files\/ALT01-324.webp?v=1774479515","url":"https:\/\/novaonline.com.au\/products\/alter-ego-italy-curego-curly-shampoo-copy","provider":"novaonline.com.au","version":"1.0","type":"link"}